No matter what goals today’s athlete has, the Connected Fitness business unit provides the technology needed to help them train, perform, and improve. All they need to bring is the WILL.
MapMyFitness, Endomondo, MyFitnessPal and Under Armour have teamed up to create Under Armour Connected Fitness, a business unit dedicated to providing the technology needed to train, perform and improve. Aimed at transforming fitness and performance, Under Armour is committed to leveraging new and emerging digital technologies to create unmatched consumer and member experiences, both online and in our stores.
Under Armour sees commitment to digital technologies as a key factor in powering our mission to help make all athletes better through passion, design and innovation.