While athletes at the University of Maryland, Kevin Plank (CEO & Founder) and Kip Fulks began work on a start-up venture that would ultimately redefine the performance apparel industry. Under Armour was operated from Mr. Plank's grandmother's basement with a vision to make all athletes better. With Plank handling sales and networking, Mr. Fulks managed the operations of the company and immediately established its benchmark standards for customer service and delivery.
In his current role as Chief Operating Officer, Mr. Fulks oversees the design and development of the company's products, in addition to the oversight of the company's sourcing and information technology areas. Prior to this role, he served as Executive Vice President of Product from January 2011 to August 2011, managing the apparel, footwear, and accessories departments, as well as the outdoor department.
In 2001, Mr. Fulks became the Senior Vice President of Sourcing, Quality, and Development. In this position, he helped take the company "from the basement to Best-in-Class," as it manufactured more than 50 million units in fewer than nine years while maintaining top quality. He is also credited with designing pneumatic heat press machines to ensure UA logos never came off in the wash. In 2003, under the guidance of Mr. Fulks, Under Armour's Hong Kong office opened its doors to support Asian manufacturing, production, and quality control.
While balancing a career in professional lacrosse, Mr. Fulks managed to touch virtually every part of the Under Armour business and in January 2008, he took on an even larger leadership role as the Senior Vice President of Outdoor and Innovation, where he was responsible for driving the company's innovation practices, both internally and externally. In addition, he put his field expertise and passion for the outdoors to work leading Under Armour's Outdoor business.
Brad Dickerson has been Chief Financial Officer at Under Armour since March 2008. His responsibilities include directing the fiscal functions of the Brand, implementing and evaluating the fiscal performance of the Brand, and promoting company effectiveness through the development and implementation of policies and procedures. Prior to his role as CFO, he served as Vice President of Accounting and Finance from February 2006 to February 2008 and Corporate Controller from July 2004 to February 2006.
Before joining Under Armour, Mr. Dickerson served as Chief Financial Officer of Macquarie Aviation North America from January 2003 to July 2004 and in various capacities for Network Building & Consulting from 1994 to 2003, including Chief Financial Officer from 1998 to 2003.
Chip Adams, Under Armour Chief Performance Officer primarily responsible for the development of company-wide business strategy, human resources, and organizational alignment and processes. Adams began his current role as Chief Performance Officer in September of 2011 and has been a member of the Board of Directors of Under Armour since the fall of 2003.
Mr. Adams founded and was a Managing Director of Rosewood Capital, LLC from 1985 to September 2011. Rosewood Capital is a private equity firm focused on consumer brands that, through its affiliates, was the institutional investor in the brand prior to its public offering. At Rosewood Capital, he was primarily responsible for assisting management teams in the development of their business strategies and organizations. Mr. Adams also previously served on the Board of Directors of Offit Hall Capital Management and the Fisher Foundation.
Mr. Adams graduated from Princeton University and received his MBA at Stanford Business School.
President - International
As Under Armour's Chief Supply Chain Officer, Jim Hardy manages all aspects of Under Armour's apparel, footwear, and accessories supply chains, including planning, sourcing, distribution, logistics, and sales operations.
Before joining the Under Armour team, Jim was the Senior Vice President of Global Operations at Hospira, a leading manufacturer of pharmaceutical products. He built a career in supply chain management at distinguished companies such as Dial, Conagra Foods, The Clorox Company, and Procter & Gamble. Jim also brings enormous global experience to his position at UA, including multiple general management roles in China and South Korea.
Jim is a graduate of the University of Florida, where he earned a Bachelor of Science in Industrial Engineering, and served in the United States Navy's nuclear submarine program.
Mr. Jody Giles serves as Chief Information Officer at Under Armour, where his role is to provide on-going analysis and planning of the company's information technology. Beginning his tenure in January 2005, he was the company's first CIO. Mr. Giles also served as the Vice President of Retail stores from October 2008 to September 2009, overseeing four Specialty and twenty-six Factory stores within Under Armour.
Prior to joining the Under Armour team as the first CIO, Mr. Giles served as the CIO for Vans, Inc. in Southern California. Prior to Vans, he also worked as the CIO for Virgin Interactive Entertainment and as the Executive Director of Systems for Paramount Pictures.
Mr. Giles graduated with honors from the University of New Mexico with a degree in Business Computer Systems and later earned his MBA, with distinction, from Pepperdine University. In 2004, Mr. Giles was named "CIO of the Year" by Gartner Midsize Enterprise Summit and has been featured in several publications including Information Week and Apparel Magazine. Due to the efforts of Mr. Giles and his team of 75, Under Armour was named "Top Innovator" in May of 2008, demonstrating excellence through an IT-related implementation.
Adam Peake is the Senior Vice President, US Sales, focusing on apparel and footwear sales to Under Armour's sporting goods, sports specialty, and military retail partners.
Mr. Peake joined the Under Armour team in 2002 as the Director of Key Accounts. He was promoted to Senior Director of Sales in 2006, Vice President in 2008, and most recently promoted to Senior Vice President in 2011. With 15 years of sporting goods industry experience, Mr. Peake is credited with creating a large sales force servicing retail accounts across the country.
Mr. Peake graduated with a B.S. in Marketing from the University of Maryland and later earned an MBA from Wake Forest University.
Fred Knowles, Senior Vice President of Human Resources for Under Armour, Inc., is responsible for overseeing every aspect within the Human Resources department, including Recruiting, Total Rewards, HR Process & Technology, HR Business Partners, and Culture.
Prior to joining Under Armour, Fred served as the SVP, Enterprise Human Resources for Capital One, leading that division for five years. His earlier career involved work within Exult Inc. and ExxonMobil, where he managed and oversaw Compensation, New Exploration, and Restructuring efforts. Fred has more than 24 years of experience in the Human Resources business.
Henry Stafford is the Senior Vice President of Apparel, Accessories, and Outdoor at Under Armour. He leads a team of more than 150 members and is responsible for men's, women's, and youth apparel categories from concept to market including design, innovation, and retail execution. During his time at Under Armour, Mr. Stafford has played a critical role in driving and implementing the launch of Under Armour Charged CottonTM apparel as well as product innovations such as Charged CottonTM Storm, UA coldblack®, and the Armour Bra.
Before joining the Under Armour team in 2010, Mr. Stafford began his career at Abercrombie and Fitch in Columbus, OH, where he managed increasing levels of responsibility at Old Navy. Prior to his time at A & F, Mr. Stafford joined American Eagle Outfitters, where he became the Chief Merchandising Officer.
Mr. Stafford grew up in Mt. Lebanon, PA, right outside of Pittsburgh and graduated from the University of Michigan.
Kevin Haley, Under Armour Senior Vice President of Innovation, is responsible for internally and externally driving the company's innovation practices. Prior to his current role, Haley served as the Senior Vice President of Consumer Insights, providing strategic and actionable insights from the consumer to all Under Armour business units. In addition, Mr. Haley worked to accurately identify the Under Armour consumer as well as his or her wants and needs in order to enable the company to expand as a brand while staying true to its roots of athlete-driven innovation.
Mr. Haley is credited with building the Under Armour Legal department when he joined the team in 2005 as the first in-house General Counsel. He was promoted to Vice President, General Counsel in 2006 and later served as Senior Vice President of Sports Marketing in 2007. In addition to his experience at Under Armour, Mr. Haley has also served in various capacities in the Securities and Exchange Commission as well as Branch Chief in the Financial Fraud Task Force.
Mr. Haley graduated from Princeton University with honors in 1992 and was two-time track and field captain. He received his law degree from the University Of Virginia School of Law in 1996.
Matt Mirchin is Under Armour's Senior Vice President of Global Sports Marketing. He works with a variety of business partners to set global strategies and initiatives. Mirchin and his team identify the best athletes, teams, leagues, and other sponsors to support UA strategies, drive sales, and build the brand.
After joining the UA team in 2005 as Vice President of Sales, he was promoted to Senior Vice President of Sales in 2008. In 2010 he served dual roles as SVP of Sales and Sports Marketing. He was promoted to his current role in 2011. An industry veteran, Mirchin began his career working for the NBA and was also employed by Champion and Russell Athletics, where he served as President.
Mirchin is a graduate of St. John's University and an active member of the community. He served on the board of the Chick-Fil-A Peach Bowl and the Deacon Jones Foundation.
Mike Fafaul is Senior Vice President of Global Logistics, Distribution, and Sales Operations at Under Armour, Inc. His team is responsible for the movement of goods through the company's Global Supply Chain network. Mr. Fafaul's responsibilities include ensuring that UA meets its commitments for service levels to its customers through worldwide logistics planning, fulfillment, and delivery of all sales orders every day.
Mr. Fafaul first joined the company as an Operations Management Consultant in 2001, assisting in Production Planning, Sourcing, and Distribution Operations. In June 2002, he took on a full-time position, serving as the Vice President of Operations and in January 2012, his responsibilities increased to include Production Planning, Distribution, and Logistics. Throughout his tenure, Mr. Fafaul has grown the Global Distribution Network and supply chain services to support Under Armour's growth from a $5 million (annual sales) startup company to well past a $1.7 billion global brand. Mr. Fafaul has more than 32 years of experience in Operations Management and Consulting.
Mr. Fafaul is a graduate of the University of Maryland, where he played varsity lacrosse.
Rich Rapuano has been Senior Vice President of Planning since July 2011. His responsibilities include global forecasting and inventory planning.
Prior to joining Under Armour, Rich spent more than 18 years with Stanley Black and Decker where he was the Vice President, Global Stanley Fulfillment Systems. Other significant roles include Vice President, Global Supply Chain, World Wide Power Tools and Accessories; Vice President, US Supply Chain for US Power Tools and Accessories; and the Director of Marketing for the DEWALT Cordless Business. Prior to these roles, Rich served in various DEWALT Product Management and Channel Management roles.
Rich earned his B.A. from Brown University and his MBA from the University of North Carolina at Chapel Hill.
As Senior Vice President of Brand, Steve Battista oversees all aspects of the creative team, including advertising, copywriting, and graphic design. Mr. Battista and his team serve as the "Voice of the Brand" to ensure authenticity and find innovative ways to tell the Under Armour story to millions of athletes across the world. Leading an in-house creative team, he wrote and orchestrated the Brand's iconic and award winning "WE MUST PROTECT THIS HOUSE" campaign in 2003, and later its "CLICK-CLACK" campaign launching Under Armour into footwear in 2006.
Prior to his current role, Mr. Battista served as Vice President of Brand from January 2005 to February 2008, Director of Marketing from 2002 to 2004, and Director of Corporate Communications from 2000 to 2002.
In 2009 and 2010, Mr. Battista earned a spot in Sports Business Journal's "Forty under 40". In 2008, Mr. Battista received Ad Age's "Marketing 50" award for "The New Prototype." Mr. Battista was a Webby Award Interactive Advertising Official Honoree in 2007. In 2006, he received several industry awards, including the Gold ADDY, and in 2005, Mr. Battista received Advertising Age's "Marketing 50" award as well as the American Marketing Association Excellence Award. In 2004, he won the American Business Association Stevie Award for "Marketer of the Year."
Mr. Battista earned his B.A. from Towson University and was a fellow in the Writing Seminars at Johns Hopkins University where he earned his M.A.