Under Armour's passion for service extends into each of the communities we inhabit. We hold many causes near to our hearts and are deeply engaged in a variety of community service organizations. UA GiveBack stands behind its 4 Pillars of Giving, Legacy Partners, and 911 Disaster Relief efforts with our people, products, and spirit.

The nucleus of our Charitable Giving effort is comprised of these four areas:

    • Under Armour's Power in Pink Program celebrates the many women who use fitness and exercise in the fight against breast cancer. The program features real survivors in a national advertising campaign, countless partnerships with non-profit organizations, high school, and collegiate Power in Pink games across the country, and our unique line of high-performing Power in Pink gear. A portion of the proceeds from our PiP line of products goes to non-profit breast cancer charities and medical centers.
    • Launched Independence Day 2010, our UA FREEDOM initiative proudly supports our military and public safety heroes who Protect Our House at home and abroad. Through this initiative we support non-profit organizations who serve military, police, fire, and first-responder personnel.
    • A key component of our UA FREEDOMTM initiative is our partnership with the Wounded Warrior Project®, whose mission is to honor and empower our wounded heroes.
    • We are honored to support local law enforcement heroes working to make the Baltimore community a safe place to live and work. Under Armour has invested in the Baltimore Police street program combating violent crime in our neighborhoods.
    • We recognize that the environmental footprint of our products comes from more than the raw materials used in production. We seek to improve the manufacturing, packaging, dying, printing, and other facets of our products' environmental footprint in an ongoing effort to lessen our impact on the environment. In our efforts to build green technology into the world's best performance gear, our Catalyst line of UA Green products utilizes up to four recycled water bottles in each piece of apparel.
    • Under Armour® is a proud partner of Sandtown Habitat for Humanity and the community it serves. In 2010, our team built the East Coast's first LEED Platinum Certified ("Super Green") Habitat for Humanity house in West Baltimore, and we have remained committed to improving our community by building another home each year since!
    • Through our partnership with organizations like Habitat for Humanity, Big Belly Solar, and Parks & People, Under Armour strives to maximize our energy efficiency and environmental sustainability practices in our everyday operations.
    • The WIN Baltimore platform is designed to spark positive social change throughout Baltimore and its surrounding neighborhoods by fueling the social, educational and physical advancement of the boys and girls who will serve as the future business and community leaders of the region. Under Armour has selected Paul Laurence Dunbar High School as the flagship site for the WIN Baltimore program, launching in 2012. The partnership between UA and Dunbar will encompass both academics and athletics in an effort to empower students and athletes.
    • Our campaign to champion youth fitness and sports takes advantage of UA's unwavering focus on training authenticity. We are working with the President's Council on Fitness, Sports and Nutrition and are committed to providing our UA Youth Athletes with places to become champions. A staple of our Youth Movement initiative is our commitment to giving children places to play through our basketball court and playing field refurbishments. We have renovated basketball courts in Compton and Baltimore, and are committed to creating an all-purpose playing field at Baltimore's Patterson Park and a turf field dedicated to the memory of Yeardley Love at Notre Dame Preparatory School.
    • Under Armour teammates are proud mentors of students in the Baltimore area through our partnership with Big Brothers Big Sisters of Central Maryland and the Maryland Mentoring Partnership.
    • Our partnership with the Cal Ripken, Sr. Foundation is integrated with such crown jewel events as the Under Armour All-America Baseball game, camps & clinics around the globe and countless charity events such as the Ripken Gala and the Under Armour Ripken Softball Classic.
    • The Living Classrooms Foundation provides hands-on education and job skills training for students from diverse backgrounds, with a special emphasis on serving at-risk youth. The foundation focuses on career development, community service, elevating self-esteem, and fostering multicultural exchange. Under Armour works closely with LCF to promote service learning and educational development.

Through legacy and long-time partnerships, a handful of organizations have become undeniable parts of UA's Brand and culture. We will continue to support these partners in their missions:

  • The Boomer Esiason Foundation is a partnership of leaders in the medical and business communities joining with a committed core of volunteers to provide financial support to research aimed at finding a cure for Cystic Fibrosis. Under Armour® CEO Kevin Plank is a member of the Foundation's Board of Directors.
  • The V Foundation is dedicated to saving lives by helping to find a cure for cancer. Through advocacy, education, fundraising, and philanthropy, the foundation generates broad-based support for cancer research and creates urgent awareness of the importance of the fight against cancer.
  • Ronald McDonald House Charities provides a home away from home for seriously ill children and their families. Under Armour teammates are proudly committed to the families of ill children through monetary and product donations and by serving monthly dinners at the Baltimore Ronald McDonald House.

Under Armour perseveres in the face of adversity and we are committed to doing our part when disaster strikes to ensure that others can remain strong in trying times. We will continue to respond to natural disasters and other tragedies in the United States and abroad.

  • We sent monetary and product donations to the victims of the Haiti's 2010 earthquake in an effort to contribute to the rebuilding process of their nation. We contributed 42,000 garments, 42,000 pairs of shoes, and $25,000 in cash to the relief efforts.
  • In response to the Alabama tornados that claimed more than 300 lives and caused devastating damage totaling nearly $2 billion, Under Armour teammates and athletes visited Alabama in May of 2011. Together with the American Red Cross, we visited the communities of Birmingham and Tuscaloosa to distribute more than 17,000 units of UA apparel, footwear, and accessories.
  • Under Armour rallied its teammates worldwide to provide support for the devastated victims of the March 2011 Japan earthquake and tsunami. More than 50,000 units of ColdGear® and HeatGear® products were donated from our Far East factories, with an estimated retail value of $1.75 million. We also sent 300 UA hard hats to our Japanese manufacturing partners. 100% of proceeds from UA limited edition Japan Relief T's were donated to the Red Cross Japan Relief effort, totaling more than $82,000, along with more than $3,000 of personal teammatecontributions.

OFFICE representing
McDonald House